Hillsville is also home to the Southwest Virginia regional farmers market, which boasts wholesale and retail operations. Fresh locally grown produce and nursery items are available. It is located at Exit 14 off I-77, and is open from early spring through December. Another landmark of Carroll County and Hillsville is the annual coin-gun show and flea market held each Labor Day weekend. It attracts approximately 500,000 people from all around the world and is the largest gun show and flea market east of the Mississippi.